Automata is a lab automation company, focused on revolutionizing lab operations through open, integrated automation. Their LINQ platform, combining hardware and software, allows scientists to automate workflows without sacrificing lab space or access to instruments. This project introduces their product, down to the detail of a nut, through a dynamic narrative that showcases its modularity, adaptability, and scalability. The animations and transitions highlight the system’s flexibility and various configurations. The bright colours of the scientific instruments accentuate the product’s impact on users and their laboratories. The film incorporates subtle branding elements, evolving Automata’s color palette while bringing warmth and a human touch to the clean and minimalist lab environment, balancing science and art.