Gallery Toggle

ARCHIVO

Football Jersey. 2022. Pitch. Redstar. [clip. 001]

  




The Redstar is a football club founded in 1897 in Paris and based in Saint-Ouen-sur-Seine, in the northern suburbs of the capital. The history of this club honors its city and its supporters. Considered as the soul of a club, supporters usually buy each season the new jersey, representing a economic impact. In addition, fashion around football jersey contributes to fast fashion and accentuates its ecological impact. Through a new way of consuming jerseys, we offer an evolving jersey that allows supporters to show their support for the club across generations. By using unsold jerseys at the end of the season and developing the aesthetics of patchwork, the supporter can then participate in its creation. The football jersey becomes totem, unique and steeped in history.